Pros
Fun company get togethers
Great peer support
Compassionate towards life events
Cons
Unbearable micro-managing
Frustrating derailments of progress because the owner didn't think of the ideas first, so he has to re-invent it.
Expectation to do work that's not your own for long periods of time without compensation or acknowledgment.
Frequent belittlement of skills and professional worth.
Also, don't tell your employees to get on GlassDoor and make positive 5 star reviews for you. It's beyond unethical. Any 5 star you see here is fake.