Amazing! ...Before the dream faded & I realised the real face of Apple Retail - Specialist Apple Employee Review

2.0
2 Apr 2011
Recommend
CEO approval
Business outlook

Pros

Meeting some amazing people Bragging rights Apple on your CV really does open doors, I can't lie.

Cons

Some of the management team are so terrible at their jobs (product-knowledge, social skills, experience) it's shocking that they have such a position of power within the store. It is HECTIC. You may be excited by this, but even on days when you feel terrible, there is absolutely nowhere to hide. This may be great for the first month or two, but down the line, it's a horrendous feeling to be bombarded by customers non-stop for a whole shift, especially when questions are always the same! As an employee of Apple Retail you are the lowest of the low.. You know NOTHING, and never will! But customers just won't believe you... The discount isn't even good!!! When you consider how much money you're bringing into the company every shift, which you get 0 commission for (or so they say...), you'd think the discount would be MUCH better. 16hrs is the minimum contract, no matter how good you are! If you're thinking about going into the company then dropping down hours, they WILL get rid of you before your 3month probation ends, again, no matter how good you are. Having to sell different add-ons with products is patronising, and such a con, because you get nothing for it... Unless you're looking to be promoted, in which case it means everything, because your sales figures are taken into account. Hilarious! This is why nobody ever gets to easily access management from a sales position, because if your sales figures are THAT good, why would Apple not want you active on the shop-floor? It's a vicious Apply circle. Apple constantly hire people, because they can. Ultimately, you mean nothing to them. If you're not happy with something, they'll get rid of you, and hire a shiny new specialist into the business. Apple Retail UK is NOT Apple Inc. You're working in a shop, which happens to be called Apple, selling computers for an hourly wage. Don't think you're anything special, because you're really not.

Explore other reviews about Apple

5.0
5 Jul 2026
Recommend
CEO approval
Business outlook

Pros

Good colleagues, supportive team environment, strong engineering culture, and good opportunities to learn and grow technically.

Cons

A fast-paced work environment can sometimes create high pressure, priorities may shift frequently, and work-life balance can be challenging during peak project cycles.

4.0
28 Aug 2014
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

We work with geniuses - in every department, We create innovative products that thrill our customers and create new product categories - who else can say that?

Cons

ZERO ZERO ZERO work/life balance. Execs have been saying for YEARS that they understand and will make it better. But in actuality, it gets worse every year! It is obviously top management LIP SERVICE because if they meant it, they could fix it tomorrow. They have hundreds of BILLIONS in the bank. If they REALLY cared about employee work/life balance, they could bring aboard the right number of folks to make that issue dissolve. Sick of hearing the lies. Just don't lie about wanting to fix it, when they clearly DON'T care

1501
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