Reviews by job title

20 reviews
2.0
3 Mar 2023
Recommend
CEO approval
Business outlook

Pros

Benefits are top tier, everyone outside of the exec team is great to work with.

Cons

The CEO is an absolute nightmare to work with. I know of at least a half dozen people who left in the last year specifically because of his verbal abuse. He will praise someone, and then in the same week turn around and scream at them for something he already knew about but forgot, or changed his mind about. He hates anyone challenging him, and has at this point pushed out most of the original leadership in favor of corporate yes men. If you aren't interacting with leadership, it can be a great place to work. If you're looking to work alongside leadership though, the culture is absolutely not as advertised. Outside of the CEO, there are a couple other major issues: 1. DEI issues don't exist. They talk a good game externally but internally there are literally 0 DEI initiatives, discussion, or acknowledgement from anyone in leadership. 2. Disability and trail access issues are also a nonexistent subject. They fired the person that was passionate about improving physical accessibility information on the platform and never looked back. 3. Greenwashing - behind closed doors the leadership team doesn't care at all about the company's impact on the environment. Their public brand of being a responsible outdoor company is largely for show, there are things they know they contribute to that they refuse to address.

2.0
5 Feb 2026

Mixed Feelings About What This Company Has Become

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The benefits package is solid, health care coverage is comprehensive, and trail days (getting outside during work hours) are genuinely great for work-life balance. The core product is still strong, and there are incredibly talented people doing meaningful work. The mission itself remains important. When you're working directly on projects that help people connect with nature and the outdoors, that feels good.

Cons

Nepotism and favoritism run deep. Career advancement has little to do with performance, experience, or capability. I watched friends hire their best friends and promote them over team members with significantly more experience and proven track records. Unless you're the director's favorite or part of their inner circle, there's no clear career path. Talented, hardworking people hit invisible ceilings while less experienced (but well-connected) colleagues leapfrog ahead. "Unlimited PTO" is misleading. It's marketed as a benefit, but in practice, you're only allowed to take a certain amount before facing pushback or being made to feel guilty. The lack of transparency around what's actually acceptable makes people take less time off, not more. It feels like a cost-saving tactic disguised as a perk. Lack of recognition for extra work. Many of us worked across multiple functions, wearing hats far beyond our job descriptions, without recognition, compensation adjustments, or even acknowledgment. You're expected to do whatever needs doing, but don't expect that effort to be valued come review time. Talented people disappearing without explanation. The most disheartening part has been watching incredibly capable colleagues suddenly vanish. Layoffs happen without warning, without the opportunity to say goodbye to team members, and without any real explanation. One day someone's there, the next they're gone. It creates a culture of anxiety and mistrust. Performance reviews lack integrity. Mid-year and end-of-year reviews feel like theater. Directors influence (or outright dictate) what you write in your self-assessment and how you grade your team members. What should be confidential feedback becomes a manipulation tool. It's not about honest performance evaluation, it's about protecting certain people and creating paper trails for others. Mission has been corrupted. The saddest part is watching a mission-driven company lose its soul. Leadership decisions increasingly prioritize making money at any cost over the values that made this company special. Employees who genuinely care about the mission are treated as disposable, while those who play politics thrive. The gap between what the company says it stands for and how it actually operates has become impossible to ignore. No real opportunity for growth. Unless you're in the favored circle, there's no meaningful path forward. Professional development is talked about but not invested in. Promotions are political, not merit-based.

1.0
22 Nov 2023

Puts the cult in culture.

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Trail day once a month. Health and dental benefits are good. Working for an outdoors app makes certain aspects fun.

Cons

The CEO and senior leadership make it difficult to enjoy working at AllTrails. They tend to micromanage projects, which may cause set backs, and yet the blame still trickles down. Be cautious if you disagree with the CEO about anything. It appears to me that leadership operates under a hire fast fire fast mentality. Many employees, including ones that did their job well and were enjoyable to work with, have been let go for a variety of reasons that rarely ever add up. Quite a few other talented employees have left for better opportunities, seemingly frustrated by AllTrails work atmosphere. Job security is a big question mark. Whole teams that are praised today might be considered useless and let go tomorrow. The lack of transparency has been a major red flag. It feels like the only people left are “yes men”, who are afraid of disagreeing with leadership. The company lacks diversity and it does not seem like anything is being done to address it. It feels like the marketing team holds almost all decision making power. If you are on the design, finance, engineering, or the data teams, then chances are your voice will not be heard. Overall pay is adequate but still well below other companies. This company has the potential to be incredible. It has been a disappointment.

5.0
21 Jan 2024

Dream Job

Recommend
CEO approval
Business outlook

Pros

The people are awesome, everyone loves being here. I love the product and what we are building - so much exciting stuff on our roadmaps! Everyone has a say in what we build, ideas for new features always welcome (and can be fleshed out in hackathons). Trailday once a month is a great benefit (and a good way to test our apps!) Engineering managers are technical and can get into the codebase. Performance reviews every six months are fairly lightweight and stress free. Remote environment, but we get to go to San Francisco once or twice a year for team building / hackathons and it is a lot of fun!!! Good work life balance.

Cons

I have no cons - really love this company.

3.0
27 Apr 2024

Fake it until you make it

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Working from home (for the most part) makes it easy to stay away from the drama and poor attitudes that most directors and C-Suite level employees have. Set boundaries for yourself and you’ll be fine. The pay and benefits are generally good, and that’s what really keeps most people around and content, so great job People Team for doing God’s work on that front. If you’re not a hard worker, you’ll get by just fine. A good plurality of the managers roll out of bed tired, and many play slide decks during working hours so that they’re online status show ‘online’, enabling them to watch TV, garden, play with pets or their children, and even sleep. If you like to work hard, you’ll shine bright and there will be opportunities for you after the hiccups of your first few months. Keep your opinions to yourself and always respond positively to company reviews if you want to keep your job. Fake it and you will make it! If you get fired, don’t worry, most other organizations won’t hire AllTrails employees who’ve been there for more than 3 years due to complacency. The sooner you leave, the better prospects you’ll have. It’s funny how many director-level employees are always discussing their outside applications with no results, but, they’re the one’s showing up to meetings in sleepwear, or, worse, mention how they just got out of bed… so it’s not surprising they can’t find work elsewhere. You got this!

Cons

There is a broad difference between the employees who were hired during 2020-2021 and post 2022. The earlier cohorts are passionate, knowledgeable, and embody the AllTrails mission and culture statements. Most new employees are just waiting for equity shares to pay off, and they’ll never be present at monthly Trail Day meet-ups in each city. You’ll have to grunt it in many meetings with staffers who are just tired of the way they’ve seen coworkers be treated by upper management. I was always reminded of the fact that the current CEO usurped the former. That’s how they lead the business, and it would do them some good to take a few months off from technology to focus on themselves. I have empathy for Ron, since I know that it’s tough to be a CEO, and it takes a cutthroat attitude, but, when you’re constantly cutting other peoples’ throats, eventually that becomes the culture, and everyone has to be fake to survive. AllTrails continues to lose so many talented individuals, and it looks like 2024 will be no different. It’s sad, but, anyone who leaves will honestly be better off mentally and financially especially after a few years of minimal to no raises. Several departments were beginning to automate with AI. If the public only knew how much the C-Suite wants to automate the business, there would be few paid subscribers left. Caring for human work and the human end-user is no longer their intention, but they can change… maybe.

5.0
14 May 2026
Recommend
CEO approval
Business outlook

Pros

- We move fast and have high standards - Great benefits + trail days! (once a month we get to go hike individually or with teammates and test the app, it's such a cool perk) - Opportunities to connect in co working spaces in some cities + an all company summit this summer - We are unique in that we're small (220) employees, but financially healthy and PE-backed -- it's kind of the best of both worlds for someone like me that has worked in very spend conscious environments (Series A-C start ups), I can make fast decisions and a ton of impact but it feels more stable

Cons

- Some processes are still being built out (which can also be a pro! because we get to build them) - Priorities can change quickly

1.0
3 Nov 2025
Recommend
CEO approval
Business outlook

Pros

A cool product with a mission that is easy to get behind.

Cons

The data integrity team and ops department in general are not a good place to grow and develop your career. I couldn't agree more with the handful of reviews mentioning the nepotism and favoritism that plague this team and dept. The "mean girls" comparison from a couple of reviews below is spot-on and seriously needs to be addressed. There are at least 4 reviews dating back to Sept 2021 that highlight this behavior, yet management refuses to take any action to mitigate this behavior. The team has managed to bring people into leadership positions who should have no part in managing people, and as a result the entire team suffers. Managers are selfish, inexperienced, and show no interest in developing the skills of team members that they manage. There is no clear path towards upward mobility, so team members simply maintain the status quo day after day and there is no incentive to strive for anything further. In the eyes of inexperienced managers this type of "yes-man" behavior makes for a comfortable management setting since they are surrounded by employees who do not see a reason to push back, offer ideas, or contribute to team discussions since we've seen no benefit for the employees who have done so in the past. In fact you could easily make the argument that these team members appear to continually get punished instead.

2.0
18 May 2026
Recommend
CEO approval
Business outlook

Pros

Remote for the most part, good coworkers, good lower management

Cons

CEO was bad, all leadership was basically unqualified to be there, all their incompetence rolled downhill and fell onto the brunt of managers who did their best, but ultimately could not accomplish what leadership wanted because it was unrealistic and then would get let go. Had great perks and benefits which one by one got taken away.

Viewing 1 - 3 of 20 Reviews

Glassdoor has 44 AllTrails reviews submitted anonymously by AllTrails employees. Read employee reviews and ratings on Glassdoor to decide if AllTrails is right for you.