Fake it until you make it - Anonymous employee AllTrails Employee Review

3.0
27 Apr 2024
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Working from home (for the most part) makes it easy to stay away from the drama and poor attitudes that most directors and C-Suite level employees have. Set boundaries for yourself and you’ll be fine. The pay and benefits are generally good, and that’s what really keeps most people around and content, so great job People Team for doing God’s work on that front. If you’re not a hard worker, you’ll get by just fine. A good plurality of the managers roll out of bed tired, and many play slide decks during working hours so that they’re online status show ‘online’, enabling them to watch TV, garden, play with pets or their children, and even sleep. If you like to work hard, you’ll shine bright and there will be opportunities for you after the hiccups of your first few months. Keep your opinions to yourself and always respond positively to company reviews if you want to keep your job. Fake it and you will make it! If you get fired, don’t worry, most other organizations won’t hire AllTrails employees who’ve been there for more than 3 years due to complacency. The sooner you leave, the better prospects you’ll have. It’s funny how many director-level employees are always discussing their outside applications with no results, but, they’re the one’s showing up to meetings in sleepwear, or, worse, mention how they just got out of bed… so it’s not surprising they can’t find work elsewhere. You got this!

Cons

There is a broad difference between the employees who were hired during 2020-2021 and post 2022. The earlier cohorts are passionate, knowledgeable, and embody the AllTrails mission and culture statements. Most new employees are just waiting for equity shares to pay off, and they’ll never be present at monthly Trail Day meet-ups in each city. You’ll have to grunt it in many meetings with staffers who are just tired of the way they’ve seen coworkers be treated by upper management. I was always reminded of the fact that the current CEO usurped the former. That’s how they lead the business, and it would do them some good to take a few months off from technology to focus on themselves. I have empathy for Ron, since I know that it’s tough to be a CEO, and it takes a cutthroat attitude, but, when you’re constantly cutting other peoples’ throats, eventually that becomes the culture, and everyone has to be fake to survive. AllTrails continues to lose so many talented individuals, and it looks like 2024 will be no different. It’s sad, but, anyone who leaves will honestly be better off mentally and financially especially after a few years of minimal to no raises. Several departments were beginning to automate with AI. If the public only knew how much the C-Suite wants to automate the business, there would be few paid subscribers left. Caring for human work and the human end-user is no longer their intention, but they can change… maybe.

Explore other reviews about AllTrails

5.0
14 May 2026
Recommend
CEO approval
Business outlook

Pros

- We move fast and have high standards - Great benefits + trail days! (once a month we get to go hike individually or with teammates and test the app, it's such a cool perk) - Opportunities to connect in co working spaces in some cities + an all company summit this summer - We are unique in that we're small (220) employees, but financially healthy and PE-backed -- it's kind of the best of both worlds for someone like me that has worked in very spend conscious environments (Series A-C start ups), I can make fast decisions and a ton of impact but it feels more stable

Cons

- Some processes are still being built out (which can also be a pro! because we get to build them) - Priorities can change quickly

4.0
13 May 2026
Recommend
CEO approval
Business outlook

Pros

Empowered engineering team - the engineering team can make product decisions and truly drive the product forward - this is so refreshing Engineering management and leadership - new leadership actually listens and cares about career growth, how AI is used, and wants the team to grow. There’s also direction from eng leadership in a way that is not prescriptive, mostly empowering. Lastly it has been great to be able to move fast and not spend days debating.

Cons

Right now the culture is changing and becoming more agile. The pace of the work is fast moving, can lead to feeling tiring and a bit chaotic.

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