Job Description

• Own the development and implementation of strategic brand plans for our Pet & Powdered beverage categories, as well as our strategic channels in New Zealand - driving long-term, sustainable growth in line with overall business objectives.
• Lead the planning and execution of fully integrated marketing campaigns, including advertising, POS, consumer promotions, packaging updates, and brand communications across digital, social, retail and OOH channels.
• Drive brand and category performance by leveraging insights from market research, brand health tracking, and in-market results, providing recommendations for growth.
• Drive brand and category performance by leveraging insights from market research, category scan data and Dunnhumby/Quantium insights.
• Analyse global consumer trends, behavioural insights, and the competitive landscape to identify innovation opportunities and inform portfolio strategy.
• Lead cross-functional NPD (project management) initiatives from ideation through to commercialisation and post-launch review, including business case development and go-to-market strategy.
• Partner with external agencies and internal stakeholders (e.g. designers, ATL/BTL agencies, University partners, research agencies, printers, copackers, ingredient suppliers) to develop best-in-class assets, campaigns, and product innovation
• Manage brand financial performance including monthly P&L oversight, marketing budget optimisation, and ROI analysis, ensuring efficient deployment of resources.
• Provide commercial leadership through margin analysis, cost-saving initiatives, and pricing strategies in collaboration with the Commercial Manager.
• Influence cross-functional teams and senior stakeholders to align on strategic direction and innovation priorities.
Partner with the Sales teams to build retailer range review presentations and updates on NPD, communications plans & innovation sessions

• Strong project management skills and ability to manage tight timelines
• Ability to analyse and interpret data to make recommendations
• Ability to think strategically and translate this thinking into measurable actions
• Strong presentation and communication skills (written and verbal)
• Bachelor degree in business (or related)
• Minimum 5 years in marketing (or marketing related) experience
• Sales experience is an advantage
• Brand management experience in a similar industry
• Understanding of marketing processes and systems
Strong A&P cost management and forecasting/budgeting experience

• Hybrid Working – Flexibility around when and where you work
• Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package
• Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
• Great Place to Work certification New Zealand
• In House Training Programs
Corporate Discount Programs

Location(s)