Quantcast Reviews

1. Absolute worst sales leadership, specifically for major market field teams- No desire of senior sales leadership to actually UNDERSTAND the Quantcast product and no one hired in senior sales leadership has brought any valuable relationships or clients to the table that have moved the ball forward. Spend a lot of $$$ on client events for entertainment but don't move the needle, instead of investing that money back into talent at Quantcast. 2. No strong marketing presence, message, or partnerships to support the sales teams- no brand recognition with enterprise agencies and clients; lots of confusion in the market about what "Quantcast Is" 3. No iterations to platform for years and no product growth with the market- product has limited flexibility or customization opportunities, still based on publisher based pixel network (which arguably will be irrelevant in about 2 years) 4. Lots of inappropriate behavior amongst sales org- many situations where there is bias and behavior against women, no strong female leadership, very much a "boys club"

The market has passed them by while Executive Leadership Team stood by and argued with each other, blamed sales for not being able to sell/grow an undifferentiated product and engaged in schoolyard type rivalries to the detriment of what could have been a game changing product. Very disappointing.