WATCH OUT:
This company is led significantly in mercenary style, so there is less appreciation for innovation, passion and listening to user, as it is in companies which are most successful. At least HomeToGo is strategic, but strategic toward their idea of success (financial success of founders in the first place), instead of success for their users, which of course lowers quality and experience of the product, because it's not made with full dedication for the user.
It took me a while to figure this out, you can read about mercenary vs missionary style in Harvard Business Review or some quitations of John Doerr , so that you can decide which style fits you better.
