4.0
18 Sept 2012
Recommend
CEO approval
Business outlook
Pros
Back in the day, pros included the fun, start-up-like environment, cool co-workers and pride of being involved with a great product.
Cons
HowStuffWorks was a cool, well-respected website before its vision was clouded by the two companies that acquired it - first Convex Group and then Discovery Communications. Environment steadily became more and more corporate, less and less about the talented people and core brand that were so inspiring to begin with. Mission kept shifting so that goals set previously became irrelevant -- "we're not doing that anymore" became a commonly heard phrase.
