Not at all what they claim to be - Anonymous employee Truehold Employee Review

1.0
28 Feb 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The pay is decent Insurance was a little pricey but pretty good

Cons

BE WARNED!!!! This company is not at all what they claim to be. They market themselves as helping seniors “age in place” they are nothing more than a predatory investment purchaser preying on people in bad financial situations. These people are already in a desperate situation and this company offers well below market value and then further screws them with insanely high reductions in purchase price after inspections are followed by large amounts of prepaid rent. When it’s all said and done most people lose close to all the equity they even had in the home. There is never the recommendation that the sellers acquire they’re own agent representative. This whole practice is predatory and sad. There are very few people in the company who have ever worked in real estate and most have no clue how real estate truly works.

Explore other reviews about Truehold

5.0
18 Aug 2025
Recommend
CEO approval
Business outlook

Pros

Interesting work with brilliant colleagues.

Cons

Not many. Remote work can be challenging across continents.

3.0
29 May 2026
Recommend
CEO approval
Business outlook

Pros

Innovative business model addressing a real need for older homeowners seeking liquidity without leaving their homes. Smart and mission-driven colleagues who genuinely care about customers. Strong exposure to real estate, financial products and consultative sales. Employees have the opportunity to work with talented people and gain experience in a fast growing startup environment.

Cons

Rapid growth and challenging market conditions created frequent shifts in strategy, underwriting standards and sales expectations. As interest rates rose and the real estate market changed, qualification requirements became more restrictive, making it challenging to convert opportunities. Client mix also shifted to support those needing financial liquidity over supporting primarily seniors looking to age in place.

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