Pros
1. Platform + USP: AdTech today is commoditized. Outside of volume of 3P partnerships there isn't much that differentiates one from the another. That's where Quantcast is different because of its underlying technology as well as the ease of use and automation that is built into the platform. 2. Relatively Easy to Sell: The AdTech market is hard to sell in. There are too many competitors that all sound, look and act a like; However, once the Quantcast story is told, you begin to see an excitement from prospects/clients as the platform does solve many challenges that exist within the market. 3. People Are Smart & Kind: You don't get to the kind of platform and tech if you don't have some of the smartest people in the room working for the company. Folks are also kind to one another, which creates a general positive work environment. 4. People are Invested In: A lot of folks have been at Quantcast for a long time. It means that the company takes care of their employees, invests in them and strikes a solid work life balance. There are a lot of companies in this space that have been taken over by PE firms and thus have a highly politicized, cut throat environment. Not here.
Cons
The company has been around a long time and has done well; however, with the world shifting (consolidation in the industry, AI and automation taking center stage), Quantcast has decided to make the right move and rethink how it builds for the future. That can be considered a con for some (see comments below) as change and working to become the next hot, truly differentiated platform is hard work. But for those who are motivated by success and understand staying the "same as every other platform" is a recipe for mediocrity or failure, its an exciting place to be. I'd say for those in the industry that are looking for a place to make their mark, work for good tech and move up in their career - Quantcast is a good place to be.