Pros
Purchasing benefits: you know about products before they are available to the public, and you can hold and reserve products you want more.
Cons
Management only focuses on hitting numbers that you cannot control: reservations, pro memberships, and protection plans. Even if you ask every customer, the percentage of people to get these benefits is very low. Because of the shift towards digital games, as well as competition with Amazon, Best Buy, Target, Walmart, etc, many people have benefits through other companies that are so much more beneficial for their needs. Also, because of the shift towards collectibles being a majority of the store, we are attracting non gamer customers who are coming in for a single plush who are not interested in a paid membership.