-Leadership: a very flat org where the co-founders micromanage everything, change their mind constantly (often right before deadlines), and treat the entire company like a service org for themselves. Success in GTM is defined as "what leadership likes".
-Disorganization: for a company that sells governance there is shockingly little documentation or process, even for basic workflows (approvals, what tools to use for drafts, brand guidelines, etc) - the influx of AI tools is making this worse. If you don't already know where something lives and who to talk to about it, you'll waste days re-doing past work.
-The chase for "cutting-edge": every time there's something new--a trending term, product capability, new customer--they seemingly abandon everything in progress up until that point and drop it in favor of the new thing. On the marketing front, this is both a poor strategy and exhausting to keep up.
-Timezones: half of the team sits in India which means both early mornings and late nights to collaborate.