The influx of global competitors and more agile local competition as well as their market listing in 2014 has not been kind to Bulletproof.
As other reviews have suggested the business has become something of a rudderless ship commercially essentially acting a reseller of others repackaged services and without the technical resources or any management desire to invest in shaping it's own place in a crowded market has really become a margin player in the local market.
For example published financials show the companies sales almost doubled between FY15 & 16 however their profit halved during the same period, customer renewals are touted as major wins but nobody wants to talk about the discounting required to win the business or the customer complaints or the fact that ALL of the sales growth has been in the SME space rather than enterprise where Bulletproof can't compete.
Staff wise the past 12 months has seen a string high profile departures as key sales, technical staff and management have left the business for more stable environments the latest being the CFO who resigned just before Christmas and the way things seem to be headed i don't see Bulletproof surviving beyond the next couple of years.
