The Opportunity

We are looking for a China & Hong Kong Assistant Customer Marketing Manager, this role plays a key part in supporting the China & Hong Kong marketing strategy to significantly grow sales, market share, awareness, and engagement.

Reporting to the China & Hong Kong Customer Marketing Manager, you will work closely with internal and external stakeholders including the China sales team, finance, product innovation, regulatory, QA/QC, agencies distributors, and customers to deliver strong brand and commercial outcomes.

Responsibilities: -

• Support the development and implementation of 3-year strategic plans and annual marketing plans
• Assist with execution of consumer marketing and customer marketing plans, particularly across social media and livestreaming
• Run campaigns with agency, understanding of marketing execution in Little Red Book, Douyin, Facebook and Instagram
• Coordinate monthly reporting on marketing activity performance, insights, and recommendations
• Support the development of agency briefs, campaign execution, and marketing collateral
• Contribute to management of the China & Hong Kong product portfolio and support product innovation
• Coordinate product innovation activities including workshops, consumer research, gate documentation, packaging briefs, and follow up actions
• Support website content maintenance and uploads for China & Hong Kong platforms
• Assist with packaging updates and product information requirements for bonded warehouse and testing processes
• Monitor competitor activity, product launches, and customer feedback, sharing insights with the wider China team
• Partner with the sales team to support NPD launches, channel expansion, promotional activity, presentations, and training materials
• Help maintain an up-to-date product filing library for bonded warehouse requirements

What you will bring: -

• Fluency in Mandarin and English (written and verbal)
• Cantonese fluency and Traditional Chinese reading/writing skills
• A tertiary qualification, ideally in Marketing or International Business
• At least 2 years’ experience in brand/marketing
• At least 2 years’ experience in CBEC
• Strong computer literacy, including Excel, PowerPoint, and Word

Preferred: -

• Experience in FMCG and/or Pharmacy will be advantageous
• Experience in Project Management
• Experience in digital marketing, in cross border and social medical channels
• Marketing or sales experience in the Hong Kong market
• Is proactive, resourceful, and driven to deliver results
• Is highly organised and ability to manage multiple priorities
• Strong communication and data analysis skills.

At Vitaco

Vitaco Health is Australasia’s fastest growing and most exciting sports and nutrition business. Home to an outstanding portfolio of category-leading brands across sports nutrition, supplements, and health foods — including Musashi, Nutra-Life, Healtheries and Athena, we are guided by a single vision: Empowering Healthier Lives!

With double-digit growth year-on-year and ambitious expansion plans across existing and new international markets, Vitaco is scaling rapidly, both in capability and in impact. Our success is powered by more than 650 people across New Zealand and Australia, and by a culture that is genuinely distinctive. For two years in a row - 2025 & 2026, Vitaco was named an HRD 5-Star Employer of Choice, reflecting extraordinary engagement across our workforce and a values-led environment where people thrive.
Vitaco is growing — and it’s an exciting time to join us.

Why Join us? - Why this is the next great step in your career: -
We value people who are passionate, technically sharp, and want to grow in a collaborative and fast-moving environment. At Vitaco, you’ll be trusted to make a difference from day one. We offer a rewarding career in a business with purpose and heart. Here is what you can expect: -

• Competitive salary and WFH with flexible working arrangements, rewarding remuneration
• Health and wellness perks – discounts on our amazing products and access to discounted health insurance
• Onsite perks – subsidised onsite café and wellbeing initiatives
• Wellbeing support – access to in-house naturopath and nutrition experts, plus Employee Assistant Programme
• Work-life balance – celebrate your birthday with a day off
• Team culture – join a supportive, passionate and innovative team

How to Apply

Applications will be reviewed as they are received, so we encourage you to apply early rather than waiting for the closing date.
To learn more about this opportunity or to apply online, please click Apply Online.

Interested in other opportunities? Follow us on LinkedIn or set up a profile and job alert by visiting: https://vitaco.careercentre.net.nz and clicking Register.

Agency notice: This recruitment assignment is being managed directly by Vitaco’s recruitment team. We will reach out to our preferred agency partners should we require additional support. Thank you for respecting this process.