COMPANY OVERVIEW AND FOCUS

Fifteen years ago, Fiftyfive5 was founded on a bold principle: “insights that fuel growth”. Unwilling to settle for the market research agency norm of simply collecting data, we reimagined the role an agency could play; placing insights at the centre of meaningful change. From day one, our focus was not just on findings, but on implications and driving commercial and societal action for our clients.

What began as a startup quickly grew into Australia’s largest and most awarded independent market research agency. Fast forward to the end of 2022, our boldest reinvention came when Fiftyfive5 joined Accenture Song. This move accelerated our access to global scale, technology, and multidisciplinary expertise, strengthening a shared vision of helping brands grow and governments deliver through data driven decision making, creativity, and innovation. This expanded our ecosystem of tools, talent, and technology, allowing us to evolve beyond traditional market research.

Fiftyfive5’s team of ANZ’s most experienced qualitative and quantitative specialists continue to work with experts in data and AI, advanced analytics, digital ethnography, cultural insights, semiotics, behavioural science and cultural forecasting, and now as part of Accenture, our deep research capabilities are connected to a global network of expertise in strategy, technology, operations and digital transformation, enabling end-to-end solutions for our clients.

Through each chapter of our growth journey, our core vision has remained unwavering: research should drive meaningful change; commercially or for society. While strategic reinventions have enabled us to scale, evolve, and expand our capabilities, each transformation has amplified our purpose, not altered it; proving that growth and purpose can go hand in hand.

Our vision continues to be grounded in:

• Solving the right problem: Attaining total clarity on the problem to solve and its growth potential for clients.

• Blending data sources: Integrating qualitative, quantitative, cultural, and commercial data.

• Human-centric understanding: Uncovering behavioural levers and the “why behind the what”.

• Embedding insights: Ensuring outcomes are actionable and embedded within client organisations.

• Leveraging technology to amplify the efficiency and impact of our work.

ROLE OVERVIEW

What you’ll do……

• Inspire the client - You will take a lead role with all our NZ clients, developing relationships further by taking a hands-on role in the day-to-day account management, writing proposals and delivery of large, strategic programs.

• Love solving big questions – you will develop complex qualitative approaches and utilise frameworks to develop strategic and actionable outcomes

• Be the clients Qual Specialist - write creative discussion guides that get to the core research needs and keep participants engaged - from focus groups, to workshops, to immersion sessions

• Be hands on - moderate interviews, online and offline – you will know how to ask the right questions to get honest answers that go beyond surface level thoughts

• Provide commercial outcomes - deliver accurate research analysis that provides strategic and actionable outcomes – we don’t just deliver for our clients we help them embed insights into their day to day operations.

THE TEAM

Fiftyfive5 New Zealand values respect and trust, creating an environment where everyone feels supported and empowered to manage commitments openly. We blend market research expertise with creative problem-solving to deliver insights that help clients achieve extraordinary growth, while prioritising balance, wellbeing, and continuous learning. Collaboration is at the heart of what we do—leveraging diverse strengths to tackle challenges and create impactful solutions.

WHAT DOES THIS TEAM DO?

• Opportunity Identification

• Brand Strategy & Positioning

• Innovation & Renovation

• Category, Channel Shopper, Retail & Loyalty Strategy

• Pricing, Volume Forecasting & Modelling

• CX

• Performance Measurement Programs

• Cultural Insights & Forecasting

WHAT INDUSTRIES WILL YOU WORK ACROSS?

• FMCG/Alcohol

• Finance and Services

• Health & Beauty

• Retail

• Government & Education

• Media & Telco

• Digital

• Utilities

QUALIFICATIONS AND EXPERIENCE

Industry experience: 10- 15 years in consultative Market Research roles

Additional experience/requirements:

• Developing and owning client relationships that thrive and endure. Working with those clients to define their key business challenges and shape qualitative studies that will answer to those challenges.

• Conducting, delivering and helping to deploy qualitative research that is sharp, smart, inventive, pragmatic and commercial.

• Competent in applying a wide range of techniques to create tailored approaches

WHY JOIN FIFTYFIVE5

Our focus from the start has been to build an exceptional team, foster a culture that inspires and supports our people, and deliver outstanding work that unlocks opportunities, shapes strategy, builds capability, and drives meaningful growth for our clients.

• Work with the best: You will collaborate with some of the best consultants and practitioners in the industry. Our senior experts are hands-on across projects, accelerating your learning, sharpening your thinking and supporting your development.

• Diverse expertise at your fingertips: In addition to your day-to-day you will have the opportunities to work alongside specialists in cultural insights, trends and commercial forecasting, advanced analytics, CX, and performance measurement. As part of Accenture Song, you will also gain access to broader capabilities in brand strategy, creativity and customer experience delivery; bringing even more tools to solve our client’s commercial and societal challenges.

• Breadth and scale: Our work is diverse, giving you the opportunity to build skills rapidly across a broad range of project types, sectors and business need areas. Being part of Accenture Song also means you can access unparalleled platform, technology and tools, project management support, design and creative talent, data operations, and extensive secondary data sources, industry expertise and case studies.

• An inclusive and supportive culture: Fiftyfive5, part of Accenture Song is genuinely a great place to work. We embrace a non-hierarchical, diverse and inclusive culture. We prioritise wellbeing and provide a range of benefits to support our team both personally and professionally.

• Training and development: We embed continuous learning across consulting skills, methodology, technology and leadership. We offer core consulting training via the Fiftyfive5 Way, tailored programs like Quant & Qual School, and TQ training including GenAI fluency. Our managers and leaders additionally have access to leadership coaching and business skills development.

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