First I had the HR call. I was told that they were hiring any-level software engineer, which meant, I could not be seen as a 'senior'. I continued the process anyway.
Then, a technical interview with a hiring manager, that had some questions and a live coding exercise. I felt I did well although some of the questions or complains about the solution seemed a bit picky to me.
After that I was told by the HR once again, that I may not be seen as a senior. They suggested that we move the application to another role where I could be a better fit, but then, silence. I have had to follow up several times during the process, and finally I just received a generic rejection email. I even replied to that saying that I was still waiting for any update on the other process, but again had no response.