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      Manager 2 CRM Lead Lifecycle Strategist Interview

      26 Sept 2025
      Anonymous interview candidate
      No offer
      Negative experience
      Average interview

      Application

      I applied through a recruiter. I interviewed at Intuit

      Interview

      Was asked to prepare a presentation on how to market to the Turbotax DIY segment. Was a lot of busy work in my opinion. The hiring manager was cutting me off while I was talking. Seemed like she was just looking for quick ideas on how to market better and was not really interested in how the candidate is approaching the problem. She literally cut me off and said "Did you design an email creative to market to this audience"? Later in the follow up round she said that they are looking for someone who "just gets it"...whatever that means. The hiring manager had been promoted recently so seemed quite green

      Interview questions [1]

      Question 1

      Develop a post-authentication (post TurboTax account sign-in) CRM strategy for TurboTax DIY customers aimed at driving funnel progression and increasing tax filing completes.
      Answer question

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