I applied through an employee referral. The process took 1+ week. I interviewed at I'm In Control (San Francisco, CA) in Jan 2013
Interview
Met with executive staff and members of the board. The product, technology is very good. Knowledge level and commitment of the staff is excellent. Industry experience is a major factor in being successful. Having lots of contacts and a good rolodex was a major factor. Integrity, honesty and industry reputation was discussed. I recommend having specific questions prepared for the individuals you meet. It's a start up and everyone was open to new ideas and approaches to how to grow the business.