Booking.com User Experience/UI Designer interview questions

I applied online and I was contacted by a representative for a follow up email and to provide more details about my work including samples. Then I got another email explaining the full process at which point we arranged a phone interview. The job title as advertised was not entirely accurate since they required more than what a designer usually does and apart the visual and technical aspects, the company needs a person who also has skills in web marketing, SEO and analytics. That means the designer had to think of something, design it, execute it and measure the results, a combo of web graphics designer/developer/marketer.