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"CTV commands high CPMs because it is perceived as premium, brand-safe and performance-capable. But not all streaming environments deliver equal engagement, audience scale or viewer attention. Increasingly, buyers are encountering inventory that operates on “Made for Advertising” (MFA) style economics: excessive ad loads, exceptionally long ad pods, limited real audiences and minimal performance impact." Read more from Basis' Ayse Pamuk in Cynopsis.
"On Thursday, digital ad platform Basis launched a new agentic campaign planning solution called Compass that has direct integrations with buying platforms, including its own DSP, of course." Read more in AdExchanger.
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media. From strategic uses of agentic AI to next-gen creative tools to cutting-edge measurement solutions, these awards recognize the products redefining how brands connect, engage, and grow." Basis was named a Tech Stack Award winner for the Buy-Side Programmatic Platform/Product category!
"As artificial intelligence (AI) permeates the toolset of the advertising industry, it should spark the reimagination of how talent should be utilized, especially at the entry level." Read more from Basis' Amy Rumpler in the Advertising Week blog.
"According to Basis Technologies’ 2025 Holiday Shopping Trends Report, nearly half of U.S. consumers (49 percent) say they plan to spend as little as possible on gifting this year, yet 90 percent plan to spend the same or more than they did last year." Read more from Basis' Maggie Nemoy in TotalRetail.
The wait is over — the 2025 AdExchanger Awards winners have been revealed! Basis, together with our partners WKQ Media and Engage Michigan, won the 2025 AdExchanger Award for Best Data-Driven TV Campaign. Basis was also finalist for the Best Account Support and for the Rising Star categories. Basis has been an honoree for the past six years in a row and now a 5x winner.
Great Place To Work named Basis Technologies the number 1 Best Workplaces in Advertising & Marketing in 2025. This is Basis’ fourth time being named to this prestigious list. Earning a spot means that we are one of the best companies to work for in the U.S. Read more in our press release.
Fortune Best Workplaces in Advertising & Marketing™ 2025 -- Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional workplace culture and employee satisfaction. Basis Technologies is ranked number 1 in 2025!
"It’s a Party! The editors of AdExchanger present the 2025 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic. Join us on Sept. 29 as we unveil the winners and celebrate with a night of inspiration, recognition, and fun at the close of Day One of Programmatic I/O New York." Basis Technologies is a finalist in three categories: Best Data-Driven TV Campaign Best Account Support Rising Star - Leadership Under 40 Read more in AdExchanger.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these variables will influence whether consumers increase or decrease the amount they spend on holiday gift giving in 2025. Some 41% of holiday gift givers in 2025 said recent political changes will change their outlook on holiday gifting. Basis Technologies released holiday data on Thursday that shows if advertisers want to connect with consumers this holiday season, they may need to rethink their media-buying strategies." Read more in MediaPost.
