cocokind Reviews

3.0

35% would recommend to a friend

(5 total reviews)

Priscilla Tsai

100% approve of CEO

35% positive business outlook

Reviews by job title

5 reviews
1.0
22 Sept 2022

extremely toxic

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Because it is a "start up" you receive a lot more opportunities and projects to manage hands on than you may at a larger company with no structure. In a rather short amount of time you're able to learn quickly (mind you, not because someone is teaching you, but because you're thrown into the deep end and you either sink or swim).

Cons

It's honestly incredibly sad how little the internal culture at Cocokind matches the messaging they put out externally. Behind the scenes, things are falling apart. The turnover is CRAZY, the workload and expectations set are unreasonable, there is no gratitude for the team's hard work, senior management is useless, you're expected to make miracles with no support or budget, there are zero growth opportunities, their hiring practices are downright abusive, and the pay is pitiful. But all of the rot in this company starts at the top - the CEO is an obsessive narcissist on a power trip. Huge company decisions change left and right to her whims, she'll verbally abuse her staff publicly in Slack, she gossips about employees to other employees, frequently unjustly fires people, and is constantly trying to use the brand to up her own clout. The CEO makes excuses for why the team isn't more diverse - the staff is about 50/50 White and Asian. Meanwhile there are no Latinos or Black employees. Senior management blindly follows the CEO not because they agree with her, but because they're scared of her. The CEO doesn't let anyone do their jobs effectively because she thinks it'll dull her "shine." There are so many more cons, but it is truly exhausting to recount how horrid this workplace is. I'm tired of seeing Cocokind's fake and contrived marketing presence while the company is rotting from the inside out and the team is suffering. I wouldn't wish this work place on anyone and if I could give less than one star I would!

2.0
4 Sept 2021

Toxic CEO that berates staff

Recommend
CEO approval
Business outlook

Pros

Great products and talented colleagues

Cons

Extremely high staff turnover, lack of resources, CEO is prideful, insecure and treats her employees poorly. If she feels bad about how she has berated the team, she makes it up with a team lunch instead of an apology. Expected to wear many hats without recognition

1.0
16 Apr 2024

Coco Not-So-Kind

Recommend
CEO approval
Business outlook

Pros

Cute products, nice price point. "Seemingly" good values...

Cons

Don't be fooled. Let me tell you what we're NOT going to do in 2024....We're not gonna let these founders and their staff get away with wasting time. I was contacted by a Cocokind HR "recruiter", who asked for a call with me, and then completely didn't even show up to the call. No response, no explanation. No professionalism whatsoever.

Viewing 1 - 3 of 5 Reviews

Glassdoor has 5 cocokind reviews submitted anonymously by cocokind employees. Read employee reviews and ratings on Glassdoor to decide if cocokind is right for you.