Zwift is a mess, and has been for a long time. From the top down, the organization suffers from a lack of leadership.
Misplaced focus is a running theme. Executives are constantly forcing their own interests down the pipeline, with zero thought behind them, other than it's cool. Despite being presented with data driven research that shows that the demand is not there, when a project inevitably fails, the team is punished instead of the exec that made the choice. Employees are regularly left guessing on what the goal of a project is, as it seems the exec team doesn’t know themselves.
There are multiple people in the company that people have zero idea what they do, let alone how they are still employed. There is almost zero promotion from within to a managerial level, let alone a director or C suite level. People are regularly let go with zero company communication, leaving the rest of the company wondering what happened, and wondering if their projects are still happening. Additionally, they laid off 30+ people in the middle of a world wide health pandemic.
The company as a whole chooses to focus on things that make no sense. Instead of sound proofing the lab, or increasing benefits (which had been promised for years), money is spent on positions that don’t matter, trips that do nothing, or research to develop things no one asked for.
HR turnover is CONSTANT, leading to nothing ever happening.
