WONGDOODY New York reviews

WD is a traditional creative agency that was dragged into the world of consulting and forced to try and find a business model that works. Spoiler: it didn’t. No one at the agency can really even describe what WD does anymore. The agency has lost any semblance of integrity it once had, due to two things: 1. The Infosys merger 2. Ineffective and at times incompetent senior leadership. Even C-Suite leaders are looking over their shoulders, wondering if the Infosys overlords will tell them their roles are being made redundant tomorrow. WD services are pigeonholed into larger Infosys deals where they do not belong. Forced to put together BS proposals for scrap deals. Infosys does not respect the work WD does, they view the agency as a joke (which is unfair) and treat it as such. Too many resources were burned on pitches we were never going to win. Scopes were on ongoing game of “how do we get it down to this number” with increasing disregard for the actual output. Penny pinched, terrible margins, forced to nearshore and offshore more and more roles - no wonder they’ve had 4x RIFs over the past 2 years. No one has gotten a raise in years. I watched my peers transform into shells of their former selves due to burnout. WD has become another soulless agency that waxes poetic about how “humans are at the center of everything we do” yet continues to disregard humans, attempting to hide the real state of the company behind smoke and mirrors and HR jargon. Between multiple changes in leadership, BS town halls, and empty AMAs that function more like PR tours - WD leadership has been fumbling and making some strange choices in the process. I think Infosys’ ultimate plan is to dissolve or merge the agency with another agency they’ve acquired that essentially does the same thing. But who knows. It’s a shame, but I guess that’s just business.

Lacking vision and strategy for rational growth