The primary issue was the frequency of product direction changes that disrupted long-term stability. Roadmaps shifted often, sometimes mid-development cycle, forcing teams to pause and redirect work. Instead of refining and stabilizing features, attention moved rapidly to new initiatives. This created unnecessary rework and prevented thoughtful iteration. Deadlines remained aggressive despite changing scope, which added pressure without improving clarity. Over time, the unpredictability made it difficult to build sustainable systems or maintain confidence in strategic planning.