Independence can feel very scary. When nobody is telling you what to do, what would you do?
The culture is so unlike most corporate structures that it can feel like you're in a foreign country for the first time. It requires a lot of reprogramming and buying into the mindset, which takes a lot of adjusting to the cultures that had influenced and incentivized previous behavior (at previous companies).
Diversity is sought, but it sometimes doesn't feel like it in some internal teams. Albeit sometimes it can be unavoidable, but it's being addressed by teams asking for input and management actively engaged in the issue.
The most negative way to say you need to buy into company culture is to 'drink the cool aid'. You do need to buy into the culture, and that takes effort. In this case I think it's safe to drink this cool aid. So in a roundabout cons section comment it can be somewhat cult-like. I can easily see from the outside that it can be perceived as that. [that's why the title is "It sounds too good to be true (but it is)"]
Communicating with 5 different company branches and across multiple cultures can be challenging, as it amplifies miscommunication.
With so many options to choose from, but finite time to execute, it really is tough to learn to focus on what'll be impactful, especially since sometimes it is hard to measure impact.
If you're the type who wants to know what your next 5 years will be like, I don't recommend this company. The company itself feels both stable and dynamic (depends on the role(s) you choose). Adventure awaits.
If you're the type who thrives only under direction but are paralyzed when all of a sudden being given many choices, this isn't a good place for you to succeed.
If you are afraid to fail, you may find it challenging to adapt here.
This is not an 'easy' place to work.