I’m sharing this based on my personal experience working with the company, and I recommend reading carefully before considering joining.
1. No formal contract or real job security
There is no proper or reliable employment contract. Regardless of how long you work with the company, termination can happen suddenly, without notice, explanation, or fair process. Employees have little to no protection.
2. No functioning HR or Customer Success leadership
There is effectively no stable HR department or Customer Success management. These roles have extremely high turnover, mainly due to the unprofessional environment, lack of structure, and unclear decision-making.
3. Pay is inconsistent and unfair across the same role
People doing the same job can be paid very different salaries. In some cases, one employee earns half of what another earns for identical responsibilities, with no clear justification.
4. Commission system keeps getting worse
Compensation relied heavily on commissions, but commission rates kept decreasing over time. Earlier hires were paid significantly more for the same outcomes (such as app reviews) than newer hires. There is no transparency or consistency.
5. Salary terms change without warning
Salary structures and payment terms were changed suddenly and without prior notice. What you agree to at the beginning does not remain stable, and expectations shift frequently.
6. KPIs promised but never paid
Bonuses tied to KPIs were promised but repeatedly delayed. The explanation given was always that KPIs were “still being reviewed” or “being finalized,” and this continued for around three months without any payout.
7. No career growth or promotion opportunities
There is no clear path for promotions or professional growth. Titles and responsibilities rarely evolve, regardless of performance, which makes long-term development impossible.
8. Projects and products rarely move forward
New products and ideas are often discussed but rarely delivered. This is largely due to constant turnover in key roles like HR and team management, leading to abandoned initiatives.
9. Weak leadership and poor communication from the CEO
There is almost no direct connection with the CEO. When interaction does occur, communication is poor and unprofessional. Public responses from leadership (including to reviews on this platform in the past) reflect badly on company culture.
10. Attempts to influence Glassdoor ratings
When negative reviews appear, new employees are encouraged to post positive reviews shortly afterward, which raises concerns about the authenticity of the overall rating.
11. Shopify compliance and product stability issues
The company’s apps have faced serious stability issues, including closures. After these events, internal communication declined, meetings became less frequent, and compensation structures changed again.
12. Complaints are difficult but possible
Because contracts are unclear, formal complaints are not straightforward. However, the company is registered in Dubai, so complaints can be filed with MOHRE if proper documentation exists. Issues can also be reported through Shopify with sufficient evidence.
13. Salary transfers are often short
When salaries are paid via bank transfer, employees often receive less than agreed because transfer fees are not covered by the company.
14. Confusing company identity
The company operates under multiple names across legal documents, apps, LinkedIn, and branding. This lack of consistency makes it difficult to know which entity you are actually employed by.
Final thoughts
This is not a stable or transparent workplace. Anyone considering joining should proceed with caution and avoid relying on long-term promises.
