I was happily employed elsewhere when NewPoint recruited me to join their organization. Four months later, they laid me off—along with five others—via a conference call. I was hired as a marketing manager, but within two weeks, it became clear that this organization is not equipped to embrace a competent, data-driven marketing strategy. Its culture is riddled with dysfunction and toxicity.
NewPoint is a sales-led organization lacking a long-term vision, cohesive strategy, or culture of accountability. When it comes to marketing, leadership operates with a list of vague "wants" rather than a clear understanding of the company’s actual needs. When those "wants" aren’t fulfilled and revenue inevitably declines (as is likely with their reliance on print advertising and unwillingness to diversify), leadership deflects blame and targets those not directly related to them.
This organization’s leadership lacks direction and consistency, making it impossible to trust their decisions or their management. Proceed with caution.
