Honestly. There is so much. The system- well there is none. People working on a projects keeps changing(i dont know how they plan on having organic voice or a single voice). Not saying its impossible but just harder when the people involved in it keeps changing.
They have no strategy. Dont propose to the clients. And clients dont ask either. I dont who does all the work.
Nobody seems to be motivated. They dont have ownership either. Nobody knows about the brand that they are making projects for. If you are from an marketing/advertising background where you really devote yourself to the brand—like memorizing all the specs and line ups of products or activities that the brand is involved in. This place is not for you.