The idea is good but they're going about it all wrong. Competing with Uber is difficult enough but the main problem is the product is that it offers no benefits.
-even more expensive than a regular taxi cab
-taxi drivers offer terrible service
-taxi drivers have a very difficult time trying to use the app
-taxi's are dying and the industry will soon be gone in many places - Manifest destiny/ride share evolution
-there's no chance of this company competing with Uber or Lyft especially with a product offering no upside using it
-only a matter of time before the company goes under
-the leadership was lacking.. Questionable hires (the CEO did hire his babysitters for management roles - did not go well)
-random/sloppy decisions lead to a failed project that lead to the loss of many jobs
-a lot of smart people left in loads. New hires all the time to replace people leaving or fired
-taxi drivers are usually just terrible.