Pros
Global brand recognition (that's about it) Occasional sausage rolls or candy the owner puts out in the kitchen for sharing A toaster
Cons
I'm not sure if there has been prior investment in the building brand value, and because so the owner Sean Ashby claims that the brand where it is now it has completely been 'organic' (as claimed). The team consists of mostly these categories of people: 1. Those that don't speak English and need a job to stay in the country 2. Freshly graduated students who need experience on paper as their 'first job' I've also observed a continued trend and patterns of hiring 'yes' people that will say yes to all of Sean's irrational and unpredictable requests. There is also no strategic plan - but erratic tactical plans without actually having a proper segmentation or targeting in place. Basically, the place is a mess.