Austin, we have a problem! - Anonymous employee WorldFirst Employee Review

The US business is not performing well with costs far outweighing what is being brought in on a monthly basis, which recently resulted in several key people being laid off. This, however, was not all too surprising considering they recently moved into an office they couldn't afford in Capitol Tower which they are now scrambling to find another company to lease half of the space. The systems are antiquated, and although they are making efforts to improve them, it is at a glacial pace with all of the decisions being made out of the London headquarters. Very few people with any working knowledge of the incoming systems from the U.S. office have been asked to help with these integrations which will ultimately result in the U.S. being the red headed step-child they have always been; constantly asking for things we needed to be successful but never actually receiving the tools we need. One example would come in the form of lead generation - the U.K. refused to help the U.S. business with placing lead forms on the site although they were happy to do it for the London office with no question. All efforts have been focused on the Asia market instead, and even though there were several workarounds which would require no assistance from the U.K., ideas were simply shot down. Anyone who has ever worked in marketing would know that dedicated landing pages linked from a pay-per-click ad is a best practice to give people specific information they are seeking. Pushing to the website which can hold more information than is palatable can and will often result in higher bounce rates, yet these autonomous solutions were presented to no avail. Anytime new ideas which were brought to the table they were often overlooked due to lack of resources, lack of will on key employees to actually do their jobs and try new things, or complete and utter lack of communication from top executives in the company. Nepotism is another issue with this company. They keep people who have been there, or are from the headquarters, beyond their actual lifetime value to the company. If you are not from the U.K. or from Canada, you will likely never reach a management position.