A nightmarish blend of false promises and toxicity. Avoid — especially if you're a junior/grad. - Associate Wiser Employee Review

1.0
30 Jan 2024
Recommend
CEO approval
Business outlook

Pros

Free breakfast. Pretty office. Fin (CEO) is a nice guy.

Cons

Wiser does a good job of using their glamorous front to draw you in. Constant free hoodies to remind you of your job when you’re not working, a hip office, and randomly sending employees on holiday. What’s not to like? I am well and truly traumatised by my experience at Wiser, so let’s rip away its glittering veil. They repeatedly claim that they’re ‘not like other companies’ (omg so quirky!) as a gimmicky cover-up for their lack of standardised practices. Wiser is right, though — they *aren’t* like other companies… they’re different in the sense that they discriminate against you in their toxic, cliquey culture! (Sorry, I meant cult!) And that’s not all… • Wiser isn’t interested in the growth and development of juniors and grads. They will hire you, knowing you don’t have previous experience in a skill and offer NO TRAINING. They will give you real client projects on your first day and tell you to get on with it. They will then call you into a meeting room on a random Thursday afternoon (with only about five minutes' notice) and tell you they’re getting rid of you, citing minor skill hiccups, even though colleagues and clients sing your praises. They will leave juniors unemployed with no advanced notice or aftercare despite bragging about being a company that invests in aftercare. (Yes, this really happened!) Aren’t grad schemes supposed to include training? Isn’t taking an entry-level junior to a skilled senior the whole point of grad schemes? Yep, I thought so too. It’s sink-or-swim when they’re meant to teach juniors *how* to swim! • Favouritism makes up Wiser’s cult(ure). The same favourites are constantly promoted whilst others are left working twice as hard. And to any employees reading this who have no experience of this: surprise! You’re a favourite. How’s dinner with the CEO on Monday evenings going? • Wiser will give you junior managers who redefine incompetence. Ones with no previous managerial training or experience. That manager will go on to disguise their constant cynical rudeness under the guise of ‘being real’. • Wiser is a lifestyle! Everyone’s social circles are in Wiser. Everyone dates each other. You get judged if you don’t want to go for drinks after work with everyone. You get judged if you want to hang out with your real friends outside of work (because your friends should be at Wiser!). It's like a university society on steroids. • If you’re not a loud, super social and extroverted person — a ‘purple person’ with ‘wiser energy’ — don’t bother. Internal recruiters admit to looking for this ‘wiser energy’ above anything else. Explains why my interview was all about what I like to do in my free time. As if your ability to chug beers at company socials and tell jokes in meeting rooms is a testament to your professional prowess. • They’re not inclusive of different personalities and neurodiversity. It’s not even generally diverse — the employees are made up of 90% white people. They even boasted about ‘only’ 27% of their workforce coming from private schools when the national average is 7%. It’s laughable, really. • Ageism is another jewel in Wiser's crown. Older employees are an endangered species because they see through the charade (and they’ve all left!). The company's obsession with youth ensures a workforce that's easily mouldable and blissfully ignorant of their rights. • They drill that they’re a ‘high-performance culture’ down your throats so it’s acceptable for everyone to stay past 6 pm and ping your phone down with WhatsApp messages on the weekends. (Yep, you read that right — the company communicates on WhatsApp x) • They play loud dance music (literally full-on EDM) in the office to the point where they had to create a designated quiet space because the regular space is just that unbearable. • Ever seen an office with no computer monitors? Meet Wiser: where everyone works on a laptop. The office is just people working on desks with their laptops. • Everyone HUGS one another and it is WEIRD and uncomfortable. Expect a hug if you’re going in for an interview and hugs from your manager. What ever happened to respect for personal space? People will look at you weird if you stretch your arm out for a handshake. • There’s no HR team. Wiser has been around for about a decade, but their chaotic energy screams startup that hasn't made it past year one. Job seekers, brace yourselves — Wiser is less a beacon of professional growth and more a cautionary tale of corporate insanity. Enter at your own risk. For an employer branding agency, you’d think they’d know a bit about what makes a good culture.

Explore other reviews about Wiser

5.0
14 Nov 2025
Recommend
CEO approval
Business outlook

Pros

Their vision of changing the way people think about work has really landed for me. Before joining Wiser, I honestly saw work as something you just had to push through - a grind, something separate from real life. Now I see it as a place where you can grow, feel supported, and actually enjoy the day-to-day. It took me out of the survival mode I think a lot of people fall into living in a busy city like London. That shift has been huge for me. I worked in the ops team managing the podcast studio, and the atmosphere was consistently uplifting. The people are bright, funny, supportive, and bring a naturally good energy into the office. It’s one of the first places I’ve worked where the culture isn’t just a buzzword and it genuinely shows up in how people treat each other. The office had a flexible dog policy system, which made a massive difference for me. I could bring my pup into the office when I needed to, and everyone genuinely loved having dogs around. It added to the warm, human feel of the place and made coming in even more enjoyable. On a personal level, I felt really supported. When I started thinking about taking a different direction in my life, the founder was there for me - encouraging me, helping me think things through, and supporting me while I figured out my next step. That kind of openness and care is rare, and it meant a lot.

Cons

I’m pretty surprised to read some of the negative reviews. Work will never be perfect anywhere, but I genuinely haven’t had one experience that felt off or jarring - which is a big contrast to previous roles I’ve had.

5.0
9 Oct 2025
Recommend
CEO approval
Business outlook

Pros

- Being internally owned, despite having investors, means that the fantastic culture is protected and here to stay forever. Kudos to the founders for getting that bang on. - The value 'Take Ownership' comes to mind. Working at an agency, you get the opportunity to have a lot of autonomy and independence. High expectations, but high reward in terms of what you own. - The work is fun, exciting and constantly evolving. Nothing stays the same and there's a thrill to landing new clients and winning plaudits and awards for you and your team's work.

Cons

- Wiser's mission is to become the number 1 employer branding agency in the world and to change the way people think about work, by creating ignore the ordinary products, services and experiences for their clients. It's a mission primarily focused on ambition and creativity, rather than social impact, so bear that in mind and whether that aligns to your values.

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