Pros
This is a startup that is not only concerned about making a profit. The company values reflects its focus on the social mission, encouraging its employees to think about how we can make the world a better place. The company culture has a special focus on collaboration and transparency, trying to make sure all departments are updated of activity that happens throughout the week. Captricity has also managed to assemble a great team full of smart people who think BIG, tackling the unsolved problems in its field.
Bonus for makers/developers: Challenge week is a company wide event that happens every quarter, where you get to propose and work on anything you like, regardless of business priorities. Many projects from challenge week make it into the product, and it encourages innovation across the board leading to new features and ideas.
Cons
Being a startup, expect to wear many hats, and work on many projects, even those that may not be your cup of tea. This is a place where you can't be picky about what you do, as we have too many things to do with very little resources compared to the big corporations.