16 Jun 2025
Transformative Ventures Response
4mo"Thank you for taking the time to share your perspective. We take feedback on culture and ways of working seriously, but we do not agree with the overall picture described here. Our leadership and senior team are professionally qualified, come from leading institutions, and have built this company from scratch into a sizeable business; their role is to set clear goals and direction while trusting teams to propose, test, and iterate ideas. We do believe in deep research to mitigate risks in the best interest of the sustainability of the organisation. In our view, this is prudent risk mitigation rather than risk aversion.
Creativity is core to what we do: in fact, we have a history of breaking boundaries in design thinking with some of the most innovative brands we’ve built, and, for example, one-of-a-kind, stand-out packaging and design are among our hallmarks. Like any serious corporate organization, we work with clear brand and design guidelines, but within those guardrails teams are encouraged to experiment and challenge assumptions. As an organization delivering stable growth, we try to be responsible and deliberate about risk. We encourage experimentation through pilots and controlled tests, while being responsible with customer experience, brand consistency, and business outcomes.
We also value structure and process, not chaos: roles and expectations are defined through job descriptions, team goals, and regular check-ins, and we continuously refine onboarding, workflows, and cross-team collaboration based on feedback. We do not promote a culture of staying late to “look committed,” nor do we evaluate people purely on screen time; and though it does help us identify, recognize and appreciate those team members who go out of their way and work very hard, expectations are tied to outcomes, quality of work, collaboration, and fulfilling contractual responsibilities. We also support flexibility and remote/hybrid arrangements where the nature of the role allows, and have colleagues working successfully in such setups. We offer 27 days of work from home In a year, which comprises 3 work from home days each quarter and 15 additional days of work from home annually. In addition to this, first and third Saturdays are work from home for most roles (the second, fourth and fifth Saturdays are holidays).
Across regions, we expect professionalism, mutual respect, and fair credit for contributions—in fact, we have a very sophisticated, structured system of credit recognition where specific contributions are documented and acknowledged. When concerns arise about behavior, team dynamics, or recognition, we encourage people to raise specific, verifiable issues through internal channels so they can be reviewed with facts and context.
While no organization is perfect and we are always working to improve, we remain committed to combining high standards with trust, accountability, and room for growth. "