Pros
The digital campaign team is hardworking, responsive, and highly execution-focused. Turnaround times are generally fast, and the team shows strong commitment to delivery. Collaboration within the team is smooth, and there is a clear effort to meet deadlines and operational goals.
Cons
Over time, the digital campaign team has transitioned from being a truly global team to operating largely as an India-based team, both in structure and in mindset. While this model works well for execution, it has resulted in campaigns that often lack global strategic thinking and cultural nuance. The approach tends to be more locally influenced, which can limit the ability to create big, globally resonant ideas or “global thought” campaigns that work across markets. For a company positioning itself as global, this shift has impacted the quality and ambition of digital campaigns intended for international audiences.
