Thinkific once stood for something meaningful - Anonymous employee Thinkific Employee Review

Thinkific once walked the walk. There was a People Team grounded in empathy, intention, and genuine care—balanced with a clear commitment to delivering business results. For a time, the culture felt principled and purposeful. That changed. The company went public prematurely, and employees bore the cost. Reckless, COVID-era hiring sprees were followed by rolling layoffs that felt less like strategic corrections and more like ongoing instability. Meanwhile, “seasoned leaders” were ushered in, many of whom appeared more focused on installing familiar faces into critical roles than strengthening the organization itself. Hardworking employees were dismissed sporadically, often without clear rationale or transparency. Severance became a substitute for accountability. When it’s easier to pay people to leave than explain leadership decisions, trust erodes quickly. At the same time, some of the lowest-paid employees were routinely overlooked, while leaders willing to advocate for them quietly disappeared. The message became clear: loyalty and integrity were optional; optics and executive insulation were not. Thinkific once stood for something meaningful. It’s disappointing to see how far it drifted from those values.