Pros
Technology Is amazing - Exuviance is a great product for any age. Company is small, and some great people who work there
Cons
Failed marketing plan- period. Has missed its target completely - the marketing Is mediocre at best- W and Vogue? Print? Exuviance should try for effective social media campaigns and you tube videos that are effective for successful brand traffic instead of marketing to bloggers who are biting and ineffective, posting pictures of cookies, and showing dry, unanimated older women using the product. Ulta? Seriously? Grow within your industry- start thinking outside the box instead of the 1980's- How a product has been on the shelf this long, with a functional marketing team, and yet no one knows who or what the product is, is something that needs to be seriously considered. Why the marketing department still not only controls the brand, but the success of Exuviance as a whole- is a testament to the true culture of what Exuviance hopes to be-