Pros
The team is hardworking, collaborative, and exposed to different aspects of marketing such as events, social media, PR seeding, and brand activations. The fast-paced environment can help employees improve adaptability, multitasking, and communication skills.
Cons
Work-life balance is highly challenging. Employees are often expected to render overtime even when physically exhausted or uncomfortable, especially during events that require attendance from ingress until egress. Marketing employees are also expected to handle physically demanding tasks, such as carrying heavy product boxes during activations and store openings. There is no clear division of responsibilities, resulting in employees handling multiple roles beyond their actual position under the guise of “teamwork.” Marketing associates are expected to simultaneously manage social media, PR seeding, event coordination, RFPs, cross-department coordination, and store opening activations without proper role specialization or manpower support. Most campaigns and events are urgent, leaving little room for proper planning and execution. Employees are also required to attend countless meetings that often interrupt productivity and delay priority tasks. Breaks, including lunch and merienda, are frequently affected because meetings and peak workloads often happen during supposed rest periods. The CCO also promotes a culture where employees are expected to constantly show “malasakit” for the company, but concerns about exhaustion and burnout can sometimes feel invalidated. Employees may feel pressured to remain available outside working hours, including weekends and evenings, and there is an expectation to respond to calls and messages immediately even during personal time. Delayed responses outside office hours may sometimes be viewed negatively. Additionally, late meetings or discussions extending beyond working hours can consume employees’ personal time.