The company had a great purpose and a magnitude of potential. Just a pity the ego and lies of the CEO led Swoop to where it is today. Lies and BS can get you a long way but after a while people start to see it and reality kicks in and puts you in your place.
- Great product
- Talented ground crew
Cons
- Terrible CEO
- Weak leadership team
- Little truth / transparency from the top
With out writing a Novel (which you could do with the way Eric Peak ran Swoop Aero) Swoop had a great purpose and a major stake hold in the EVTOL industry but it seems they overspent / or spent to fast maybe? and did not have a logical plan in place to make sure consistent revenue and returns were achievable.
There are many things that Swoop did well but also could have done better. I truly believe it starts with a leader that knows how to rally a team in a positive way and to foster good productive work ethnic. That was not evident with the way Swoop Aero was run in the last two years.