A lot has changed and unfortunately not for the better - Anonymous employee Supermetrics Employee Review

2.0
19 Aug 2024
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

+ international working environment (employees and customers) + amazing, nice and hardworking people who care about their colleagues + diversity (at least the hki office, other locations are maybe not so diverse) + nice office (HKI) + flexible work arrangements (WFH and flexible working hours) + well-liked product

Cons

In my first couple of years at Supermetrics, I would have easily called it the best place to work in Helsinki. The company was rapidly expanding, gaining positive attention both locally and globally. The culture was exceptional, and there was a strong sense of excitement among employees and leadership about building something great. The Helsinki office was lively, full of energy, and regularly hosted fun events. The leadership team was transparent, and I felt that they genuinely valued and listened to employee input. However, this is no longer the case. While the people here are still amazing colleagues who I truly enjoy working with, many seem exhausted and disengaged. After years of hard work, the constant push for unrealistic growth targets has become demotivating. The culture has significantly declined over the past year. Leadership team used to be fairly diverse in terms of e.g gender and ethnicity but recent changes have led to a less diverse leadership team which is now mostly made up of white males in their 40+. The company’s growth has stalled, hiring freezes have been announced, and there have been quiet layoffs across various departments. Leadership team keeps denying this and is not being honest and transparent about what is going on and there's a general feeling of uncertainty and even fear amongst employees. The salary isn't very competitive, and the company bonus structure does not work. The OTE bonus is about 10% of the annual salary, split between company growth (5%) and individual KPIs (5%). However, the company growth targets are unattainable, and I haven't seen that portion of the bonus paid out during my time here. Even hitting individual KPIs doesn't guarantee the 5% individual bonus, as the budget is allocated in a way that not everyone can receive their full share, which feels unfair.

Explore other reviews about Supermetrics

5.0
7 Sept 2025
Recommend
CEO approval
Business outlook

Pros

Great leaders, great benefits, flexible role

Cons

US team isn’t supported as fully as the European office

2
avatar
Supermetrics Response
9mo
Thank you for the feedback! It's great to hear you like the leaders and are enjoying the benefits and flexibility in your role. We also really appreciate your candidness about the support for our US team. It's our goal to ensure everyone feels fully supported, no matter where they're located, and your input is invaluable as we work to improve. Our anonymous employee engagement survey is now open, and we'd love for you to share more details there. Your feedback will help us make sure we're building the right support structures as we continue to grow our global team.
1.0
23 Apr 2026
Recommend
CEO approval
Business outlook

Pros

There are some appealing benefits here and there, but they don’t make up for the broader issues within the company.

Cons

The salary is significantly below market average, and the recent large-scale layoffs feel inconsistent, especially given that the company just held an offsite and completed an acquisition. It suggests a lack of financial planning and foresight. There has been substantial spending on frequent travel for onboarding and leadership visits, along with continued investment in management that does not appear to be delivering results. Meanwhile, strong contributors are being let go while costly hires who struggle to perform are brought in. Overall, the company’s trajectory has been declining for some time, and these decisions reinforce concerns about how effectively it is being managed. There are also concerns around transparency—critical feedback appears to be removed rather than addressed, including reports of deleted Glassdoor reviews. A more open and accountable approach to employee feedback would help rebuild trust... If that's even possible.

20
avatar
Supermetrics Response
2mo
Thank you for taking the time to share your feedback. We recognise that change of this scale is genuinely difficult, and the impact on people is real. The changes we are going through are about future-proofing Supermetrics — moving faster, operating in a more AI-native way, and building on a more sustainable financial footing — while also finding more effective ways of working together as a team. We are committed to treating everyone involved with dignity and respect. We'd like to offer context on a couple of specific points you raised. The offsite was planned and committed to — with most costs non-cancelable — well before the financial picture that led to the restructuring decision became clear. These were genuinely separate decisions made at different points in time. On Glassdoor reviews: Supermetrics has not removed or requested the removal of any reviews — any that have disappeared were either removed by the reviewer or by Glassdoor for a policy violation, such as posting more than once in a 12-month period. We also hear your concerns about compensation — this is something we benchmark regularly, and we know there is always more to do. We wish you all the best for the future and thank you for your contributions to Supermetrics.
See reviews by: Helpful|Rating|Date|All