Great People, Poor leadership! - Designer Superdry Employee Review

3.0
23 Nov 2025
Recommend
CEO approval
Business outlook

Pros

People where great. Products are good quality and value for money

Cons

Leadership team are unaware of what it takes to look after their people. No communication. Low morale. No idea of how to run a Digital first business. Need to change up the products - stop plastering the Superdry logo over everything!

Explore other reviews about Superdry

5.0
26 Jan 2026
Recommend
CEO approval
Business outlook

Pros

Great product development and focus groups

Cons

Location was not ideal for price point

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