Pros
No one understands anything well enough to notice BS I'm sure it's a great place to work if you are an engineer in Israel and just need a place to work while you have kids
Cons
Where to start? C-levels are bored with having an adnetwork and can't raise money so they use money from the network to fund other offshoots that are clear to anyone that has read TechCrunch, even one time, will fail. They grab on to any idea that was popular two years ago and other companies started working on five years ago and spend six months chasing it and spending money on it then it fails and they kick it to the side (VR, digital content, communication bubbles, messaging, data democratization, data solutions, programatic -- soon will come crypto and data sales I'm sure)