Pros
Dogs at work. Youthful, fun environment for new sales reps. Many hardworking, kind-hearted, and well-intentioned people. Honestly, a lot of great people. The ability to sell nearly anything in the IT space. Softchoice also does some great things in terms of charity work with Softchoice Cares. It's a great part of the company. Very nice insurance. I frequently say Softchoice is a great place to start a career because new hires learn a lot and are exposed to many parts of the industry. They have the opportunity to move into many areas of the business or go elsewhere with a great starting background.
Cons
All the great people in the world can't replace the lack of a cohesive strategy. Softchoice doesn't know what it wants to be when it grows up, and in the meantime, it's difficult for sales reps to deliver a value proposition. That makes it hard to sell. Compounding problems, the vast majority of reps have one of the worst compensation plans in the industry. This leads to high turnover among sales, which leads to turnover among presales and engineering, which ultimately leads to client turnover, (and less importantly, middle management turnover.) Senior management will put all the blame on reps and lower level managers for failure to execute, when in reality the sales reps' hands are tied due to lack of resources. I mentioned earlier that junior reps can move elsewhere in the business. You'd think that they would be motivated to stay and become senior reps, but due to the reasons above, they aren't.
