Average Start Up - Anonymous employee Social Kapture Employee Review

3.0
25 Jul 2021
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The work is extremely predictable and repetitive as Social Kapture only serves one industry, the multifamily industry. Some people really love this as you work on the same stuff every day (literally just content for apartments). There's a general attempt at friendliness. The office is nice and in a newly built corporate office building that's pretty easy to get to if commuting is an issue. Could be a chance for younger people to grow their resume while they work towards a career. There is good work/life balance because the work is not too challenging and almost everyone is able to clock off after an 8 hour shift.

Cons

The CEO is also the founder, which makes the business a very personal business. Many of her friends have been hired for key roles (sales, marketing, accounting) and asking for a raise feels like you're asking a friend for their life savings. It's just not a healthy culture. Many of those in leadership are not very experienced and somewhat immature. I see one comment about "toxic people leaving" from a five star review, but I know three people left (including myself) because we got amazing offers at bigger companies. There isn't a concrete system of raises or bonuses at Social Kapture so it's not too hard to get a better offer elsewhere since you may go two years without even a little bump. Lastly, there isn't much room for growth. It's a niche agency, so it's not like there are tons of different departments doing very different kinds of work. It's basically the same job from day one and your promotion will pretty much be a title bump without much of a salary raise (if any). -No remote work (CEO is very anti-remote) -No raise/bonus structure -No 401(k) -No creativity in work -Leadership is inexperienced

Explore other reviews about Social Kapture

4.0
13 Apr 2023
Recommend
CEO approval
Business outlook

Pros

Social Kapture has a fun, upbeat, and exciting company culture that is an absolute pleasure to be around. I love the flexibility of the hybrid work schedule. The upper management for the digital ads department was great to work under, always made my input feel valuable, never micro-managed me, and gave me the creative freedom to experiment in accounts as I saw fit. Annette and the rest of my co-workers were awesome to be around. The atmosphere was generally pleasant, and I never once felt any signs of office politics or drama. If you value company culture, inclusion, and atmosphere heavily, then I think you'd love Social Kapture.

Cons

Speaking for the paid ads department, the actual work itself gets repetitive FAST, especially considering there are so many client accounts that all generally require the same, cookie-cutter approach with templated ads and copy from the ad copy team. Low ad budgets combined with the limitations of Fair Housing and conversion tracking meant reporting on performance metrics like CPC and CTR and it was honestly hard to feel like I was having an impact on clients. Also, if your goal is to eventually move into some B2B/DTC performance marketing role, you may want to look elsewhere. You won't really be picking up on any skills that will translate to that type of role considering the limitations of Fair Housing and the vast differences in running ads for multi-family vs something like DTC eComm. This role really shines for someone with 0-1 year of experience with paid ads, looking for an entry-level position. If you've got more than that and you come from a performance marketing role, I'd skip this role.

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