It’s all smoke and mirrors - Anonymous employee Sero Employee Review

Well run company and treating contractor well

There are none to date.

- Genuinely flexible working. Not just lip service. - Strong benefits package, including healthcare and generous time off. - Great office location and a team of capable, passionate people outside of leadership.

- When the business faced challenges, none of the senior decision-makers responsible for the issues were held accountable. Instead, cuts were made lower down, targeting junior to mid-level roles, to protect upper management and their expensive perks. While the benefits were generous, they should never have come at the cost of good people losing their livelihoods. Senior leadership should have taken accountability and fallen on their swords, rather than shifting blame onto junior teams. - Poor internal communication made collaboration slow and frustrating, even with a flexible setup. - Leadership routinely made promises to customers that weren’t technically feasible, with little understanding of delivery. Teams were pressured to support these claims, even when they were clearly unrealistic. - A strong emphasis on being a "good" company (e.g., B Corp status) often felt like a smokescreen for unethical practices — including data manipulation, dishonesty with clients, and internal retaliation when feedback was given. - Feedback culture was performative. Input was requested, but when it was honest, it was met with defensiveness or worse — consequences. - There’s a lot of talk about "family" and "everyone mucking in", but in reality this masks a top-down culture where accountability is lacking and appearances matter more than outcomes.