Pros
SecondFloor is an ambitious young company with serious growth plans, part of the companies vision to achieve this to have a serious interest in the career goals of the team members and by working together a win:win can be achieved, the company grows and the team member reaches his/her career ambition.
Cons
With this approach each team member must take responsibility to drive his/her career ambitions; make them visible and spot opportunities - where as most people expect the company to hand the opportunities to them with the assumption they will be successful