Pros
There are some really talented people who work at REI.
Cons
The continued lack of financial success and clear direction has completely diminished the credibility of executive leadership. There's no good reason to join or stay with REI - we had no raises this year, bonuses were paid out at around 25%, no significant career development resources or programs, etc. No incentive to stay except to "fuel our purpose." I can't pay my mortgage with purpose. In HR it's worse. Our CPO (her first CPO gig) has made a mess of the department. She has zero empathy or people skills and all she does is implement things she's done at other orgs. So you'll spend your best effort collecting data and making a solid recommendation, only to hear - no, we're just going to do this/do it this way all while preaching agile, human-centered design. Do what I say, not what I do. Honestly the leader level down isn't much better because they can't influence or argue with her.