11y
It's been quite awhile since I've looked at this website because, quite honestly, the reviews we've received over the last few years were largely negative and in some cases they often rang a bit too close to the truth for comfort. Today, we are a different company in so many ways, it's rewarding to come back and see a review that is as thoughtful (and positive) as this one. So thank you.
For the sake of clarity for those reading this, it's probably worth a bit of additional color on our company and what has transpired over the last 18 months. 24tru is now a platform and services business, with Qualvu acting as the research arm of the company. The walk-up to this moment in time has been interesting, to say the least.
Pivoting a company is all about making a bet on the future, on the place where growth will live, where innovation can make a difference and resonate with clients, where the economics will be so much more compelling that the employees can benefit over time from the rising fortunes of the company. When you make a big bet like this, it has to create an environment where all parties can thrive. You have to have lofty goals.
This said, there is enormous risk in reshaping a business, and it demands really difficult choices. We had to change our org, we had to let really great employees go, we had to evolve the way we communicate with our clients, we had to improve the way we communicate internally as well. Our overarching objective was to set everyone up to succeed.
We're lucky. Great people have made the difference leading into and all throughout our transition. We are doing well because we have an exceptional product, our services are exceeding client expectations, and we have a culture of people who are set on doing the best work of their careers.
We've also learned a lot. The value of culture, the value of employees that are honest, humble, hungry and smart - we've learned that you can create a business that is greater than the sum of its parts because everyone is participating in a story that is bigger than they are. When it starts to gel, a thriving business is a sight to behold. We are still in those early days, but the outlook is, indeed, positive. And for that, we are incredibly thankful.