Pros
Great people to work with, especially the other SDRs. Plenty of autonomy and freedom to manage your day. Work can be fairly relaxed at times with some downtime. Good culture if you're in a supportive team.
Cons
Cons • KPIs can be unrealistic for certain client projects, particularly when data quality is poor or the product offering is difficult to sell. • Targets often remain unchanged regardless of market conditions, data quality, or campaign performance, which can create unnecessary pressure on SDRs. • Management can be challenging to work with at times, with a strong focus on activity metrics rather than factors outside an SDR's control. • High pressure and demanding expectations can contribute to employee burnout and staff turnover. • Team experience can vary significantly depending on management and project allocation, with some teams appearing to receive more support and opportunities than others. • Prospect data is not always up to date, making outreach and pipeline generation more difficult. • Coaching and professional development could be more consistent and tailored to individual needs. • Staff turnover has historically been high, which can impact team stability and morale.