Pros
I LOVE Pacaso! I've sold for a few companies before landing at Pacaso, and this is the first one where I don't have to mentally translate the pitch into something I believe. The product solves a real problem, customers feel it the moment they understand it, and that makes everything about the job easier.
What stands out most is how much the company invests in us. Sales leadership is in the trenches — coaching, removing roadblocks, actually listening when reps flag what's working and what isn't. Enablement is thoughtful, not just a slide deck dumped on you in week one. And the broader org (marketing, ops, product) shows up like teammates, not gatekeepers. That kind of cross-functional buy-in is rare, and it makes the difference between grinding and actually building a book.
The culture is the other thing I'd call out. People here care — about the customer, about each other, about doing the work the right way. Values come up in real conversations, not just at all-hands. There's competition on the team in the best way: everyone's pushing, but everyone's also rooting for each other to win.
And the mission matters. We're redefining a category that's been stuck for decades, and customers can tell we're doing it for the right reasons. That changes the conversation. You're not pushing — you're helping people get to something they actually want.
It's not without its hard days. Real estate is real estate, and a growing company means you're building the plane in the air more often than not. But I'm genuinely grateful to be here, working with people I respect, on something that feels bigger than just hitting a number.
Cons
It's a fast-moving company, which means priorities can shift and processes are still being built in real time. If you need a fully paved road and predictable rhythms, this probably isn't the season for you. If you're energized by helping build the playbook while you're running it, you'll thrive!!